IN Amsterdam assists companies with recruiting talent from abroad. For new employees who have made the move, a major part of their job satisfaction relies on them successfully adjusting to life in the Netherlands and the challenges such a major life change presents. It’s important to create a sense of community that helps international residents to feel at home.
IN Amsterdam, which is short for ‘International Newcomers Amsterdam’ organise visas, permits and other official documentation through their alliance with the Dutch Immigration and Naturalisation Service (IND). Their primary audience are Highly Skilled Migrants, who have specialist skills that are in high demand in the Dutch labour market. Once in the Netherlands, IN Amsterdam plays a supporting role in assisting residents with matters relating to daily life – offering information about schools, finding work, taxes and more.
Combine starting a new job with a new country, throw in a language barrier and a little culture shock, and you’ll get a sense of the challenges these residents are up against. IN Amsterdam relieves newcomers (and their employers) from complex paperwork and multiple appointments via their ‘one-stop-shop’ immigration procedures. Extending a friendly welcome to new international residents, they also host informative seminars, walk-in helpdesk services, and send a monthly newsletter aimed at helping this group to feel part of a lively and welcoming international community.
With EdenFrost’s multinational background, our team had first-hand experience of moving to the Netherlands that enabled us to advise on the types of content and news stories that most benefit English-speaking residents. The newsletter became a platform for advertising IN Amsterdam’s services, and positioning them as a first port of call for any challenges related to getting settled in Amsterdam. We tailored the content to various target groups – families, young professionals, and long-term residents who still want to feel connected to an international community.
Newsletter subscriptions have steadily risen, reaching 8800 in 2020, with an average open-rate and click-through rate consistently higher the industry standard for the government and municipal sector. We constantly analyse newsletter statistics to understand the type of content that works best, continually improving our approach and working in close collaboration with the client.
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