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  • Who we are
  • Our services 
    • Copywriting
    • Translation
    • Social media
    • Email marketing
  • Our clients
  • Blog
  • Jobs
  • Contact us
  • …  
    • Who we are
    • Our services 
      • Copywriting
      • Translation
      • Social media
      • Email marketing
    • Our clients
    • Blog
    • Jobs
    • Contact us
Email us
broken image
broken image
broken image
  • Who we are
  • Our services 
    • Copywriting
    • Translation
    • Social media
    • Email marketing
  • Our clients
  • Blog
  • Jobs
  • Contact us
  • …  
    • Who we are
    • Our services 
      • Copywriting
      • Translation
      • Social media
      • Email marketing
    • Our clients
    • Blog
    • Jobs
    • Contact us
Email us
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Holland.com

Case study

· Case study,Writing

SEO-optimised storytelling for Holland.com

 

Relevant, reliable and unique features, listicles and blogs to tempt tourists to the Netherlands.

 

In a nutshell.

  • More than 100 articles, features and fact sheets
  • Content in Dutch and English
  • SEO-rich blog articles
  • A fresh, playful perspective

 

 

The ask. 

Holland.com provides unique, relevant and reliable information about the Netherlands for anyone thinking about planning a visit. They want content that will tickle the fancy of different target groups. Full length features and bite-sized listicles. Eye-catching headlines and teasers that answer the two questions driving site visitor behaviour: Why should I care? and What’s in it for me? Content that provides accurate, detailed information in a friendly, inclusive Tone of voice.

 

We deliver.

  • Short and long-form articles in Dutch and English
  • Content highlighting the USPs of the topic and stimulating readers to visit
  • Features tailored to client templates and SEO strategy
  • Writing with a storytelling approach to information-sharing

 

What it takes.

  • Careful research to ensure accurate and reliable information
  • A fresh approach to material that may be familiar to readers
  • Playful approach to generate copy that would encourage sharing on social media
  • Ability to generate natural sounding copy within a strict format and SEO brief

 

"Anyone can create a blog. But not everyone who creates a blog gets traction." - Semrush.com 

 

The result. 

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  • Support for client communications and campaigns
  • Updated and refreshed existing content
  • Timeless articles that attract new audiences

 

How it looks.

Check out these articles we created:

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Why EdenFrost. 

Our international team are experts in discovering aspects of our adopted homeland. We were able to put that expertise to work creating content that would resonate with visitors to the Netherlands. Highlighting some of the unexpected pleasures of life in the lowlands, as well as bringing a fresh perspective to well-established Dutch attractions.

 

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