Helping IN Amsterdam to help newcomers feel at home

In a nutshell.

• Email marketing
• Social media
• Copywriting
• Translating
• Planning, coordination, monitoring

The ask. 

IN Amsterdam relieves newcomers (and their employers) from complex paperwork and multiple appointments via their ‘one-stop-shop’ immigration procedures. They also help extend a friendly welcome with information and support for internationals living, working or studying in Amsterdam. They wanted to build their brand and their reach with quality content that would promote their services and hit the sweet spot when it came to the information newcomers need to feel at home in Amsterdam.

We deliver.

• B2B and B2C newsletters with open and clickrates consistently well above industry averages
• Articles plugginginformation gaps for an international audience
• Articles promoting partner services
• Social media posts to boost engagement and drivebrand growth
• Monitored stats and analytics, reported regularly
• Graphic design and CMS work

What it takes.

• A multinational team with first-hand experience of moving to the Netherlands
• Informative, chatty copy that helps newcomers feel like locals
• Dutch to English translation skills
• Technical know-how and problem-solving
• Advertorial skills

The result. 

• Substantial growth in newsletter subscribers
• Open rates of 58.6% for B2C and 55.2% for B2B newsletters
• Steady increase in the number of internationals and employers using IN Amsterdam’s commercial services
• Comprehensive online information for internationals in Amsterdam. From arranging a mortgage to sorting childcare, and from finding a dentist to seeking out the best places to picnic
• Regularly updated information on official procedures and Dutch regulations affecting internationals

How it looks.

Why EdenFrost. 

New job. New country. Foreign language. The Dutch sense of humour. It’s a combination that can generate a wee bit of a culture shock when relocating to Amsterdam. As newcomers themselves, EdenFrost’s international team understand what it takes to feel at home in a new city. And that’s why IN Amsterdam has trusted us over a decade to build their reach and brand.